Privacy Policy

This is the Privacy Policy for the Konna Clothing online store, in accordance with the EU’s General Data Protection Regulation (GDPR). Last updated 21.09.2025.

Data Controller

Konna Clothing OU. Address: Tallinn, Estonia Email: Info@konnaclothing.com, Contact Person for Register Related Matters: Jukka Tähti

1. Introduction

This Privacy Policy explains how Konna Clothing OÜ, an e-commerce company based in Tallinn, Estonia, collects and processes your personal data when you interact with us. References in this Privacy Policy to “Konna Clothing,” “we,” “us,” or “our” are to Konna Clothing OÜ.

This policy applies if you visit our website (konnaclothing.com), our social media pages, or purchase any products from us. We may collect, use, store, and transfer different kinds of personal data about you in these instances.

For the purposes of the GDPR, Konna Clothing OÜ ID: (16903900) is the “data controller” of your personal data. We are responsible for deciding how we hold and use the personal data we collect. We are committed to protecting your data and ensuring it is used in accordance with this Privacy Policy.

Please read this policy carefully. We may update it from time to time, and any changes will be posted on this page. If you have any questions, please contact us using the details below.

Our website is not intended for children (anyone under the age of 18), and we do not knowingly collect data relating to children. If we learn we have collected personal information from a child under 18, we will delete that information.

2. How to Contact Us

If you have any questions about this Privacy Policy, our privacy practices, or wish to exercise your data rights, please contact us:

By Email: Info@konnaclothing.com
By Post: Konna Clothing OÜ

3. What Data Do We Collect?

Personal data is any information that can be used to identify an individual. We may process different kinds of personal data about you, which we have grouped as follows:

Identity Data: Your name, title, username, date of birth, and gender.
Contact Data: Your billing address, delivery address, email address, and telephone number.
Purchase Data: Information about the products you have purchased, purchase frequency, use of discount codes, and spending history.
Financial Data: Your payment card details and bank account information, processed securely by our payment providers.
Security Data: An encrypted record of your login password.
Customer Service Data: Records of your interactions with our customer service team via email, social media, or our website’s contact forms.
Marketing Data: Your preferences for receiving marketing communications from us and your interaction with those communications.
Technical Data: Your IP address, browser type and version, device type, operating system, and other technical details about how you access our website.
Usage Data: Information about how you use our website, including pages you visit, products you view, items in your shopping basket, and search terms you enter.
Social Media Data: Your social media handle and other information you make available when you interact with our social media accounts.

We also use Aggregated Data (e.g., statistical data), which does not directly reveal your identity. We do not collect any Special Categories of Personal Data (e.g., health, race, or religion).

4. When Do We Collect Your Data?

Direct Interactions: When you create an account, place an order, subscribe to our newsletter, contact customer service, or engage with us on social media.
Automated Technologies: When you browse our website, we automatically collect Technical and Usage Data using cookies and similar technologies. For more details, see our Cookie Policy.
Third Parties: We may receive data from third parties, such as:
- Our e-commerce platform provider (Woocommerce).
- Payment providers like Stripe and PayPal, who provide transaction information.
- Analytics providers like Google Analytics.
- Social media platforms like Instagram and Facebook.

5. How and Why We Use Your Personal Data

We only use your personal data when the law allows us to. The primary legal bases we rely on are:

Performance of a Contract: We process your Identity, Contact, Purchase, and Financial data to fulfill our contract with you when you purchase products i.e., to process your payment and deliver your order.
Your Consent: We send you marketing communications by email if you have consented to receive them. You can withdraw this consent at any time by clicking “unsubscribe” or contacting us.
Legal Obligation: We are subject to legal obligations (e.g., tax and accounting laws) that require us to process certain data.
Legitimate Interests: We may use your data for our legitimate business interests, provided your rights do not override them. This includes:
- Managing our relationship with you.
- Promoting our products and business.
- Personalizing our marketing to provide a better experience.
- Improving our products, website, and customer service.
- Protecting our business from fraud and for the prevention of crime.
- Administering and protecting our website (troubleshooting, data analysis, etc.).

6. Data Security

We have implemented appropriate security measures to prevent your personal data from being accidentally lost, used, altered, or accessed in an unauthorized way. Access to your personal data is limited to personnel who have a business need to know and are subject to a duty of confidentiality.

7. How Long Will We Keep Your Data?

We will only retain your personal data for as long as reasonably necessary to fulfill the purposes we collected it for, including any legal, accounting, or reporting requirements.

For example, we are required by law to keep basic information about our customers (Contact, Identity, Financial, and Purchase Data) for tax purposes for 6 years after they cease being customers.
If you have consented to marketing, we will keep your contact details for this purpose until you opt out.

8. Who Do We Share Your Data With?

We may share your personal data with the following types of third parties:

Our e-commerce platform provider, Woocommerce, which powers our online store.
Operational companies such as delivery couriers to get your order to you.
Third-party payment providers like Stripe and PayPal to process payments.
Marketing and advertising partners to help us run our business.
Data analytics companies like Google Analytics.
Professional advisers (lawyers, auditors, insurers) and government bodies like tax authorities, where legally required.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law.

9. International Transfers

As an Estonian (EU) company, we primarily store and process data within the European Economic Area (EEA). If we need to transfer your data outside of the EEA (for example, to service providers based in the US), we ensure it receives an equivalent level of protection by using safeguards like the EU Commission’s Standard Contractual Clauses.

10. Your Rights Over Your Data

You have certain rights in respect of your personal data:

The right to be informed about how we use your data (which is the purpose of this policy).
The right to request access to the personal data we hold about you.
The right to request rectification of inaccurate data.
The right to request erasure of your personal data (“the right to be forgotten”).
The right to object to the processing of your data in certain circumstances.
The right to restrict processing of your personal data.
The right to data portability (to receive or transfer your data).
The right to withdraw consent at any time for any processing that is based on consent.

To exercise any of these rights, please contact us at Info@konnaclothing.com. We may need to verify your identity to ensure security.

11. Marketing Preferences

You can stop direct marketing communications from us at any time by clicking the ‘unsubscribe’ link in any email or by contacting us at Info@konnaclothing.com.

12. Cookies

Our website uses cookies to distinguish you from other users. This helps us provide you with a good experience and improve our site. For detailed information on the cookies we use, please see our Cookie Policy.

13. How to Complain

If you are unhappy with how we have used your personal data, please contact us first at Info@konnaclothing.com so we can try to resolve the issue.

You also have the right to lodge a complaint with the data protection authority. In Estonia, this is the Estonian Data Protection Inspectorate (Andmekaitse Inspektsioon). You can find more information on their website: www.aki.ee.