What does it take to create the perfect foundational hoodie? For us, it wasn’t just a question of design, but a personal mission to create a garment that delivers every promise of quality, sustainability, and timeless style.
The result is our founding Konna Minimal Hoodie. This isn’t just another product; it’s a statement. It’s a limited edition piece designed to be the cornerstone of a discerning wardrobe. This guide breaks down the specific choices we made for this hoodie, explaining why it’s a unique investment that will not be repeated.
The Foundation: Why We Chose 400 GSM Fabric
The quality of a hoodie begins and ends with its fabric. We selected a substantial 400 GSM (Grams per Square Meter) French Terry cotton. This heavyweight material is the secret to the hoodie’s superior feel and longevity.
- Lasting Durability: The dense weave is exceptionally resistant to wear and pilling, ensuring the hoodie maintains its integrity for years, not just seasons.
- Superior Comfort & Structure: The weight provides genuine warmth on cool evenings and gives the hoodie a structured drape that holds its shape beautifully. It feels reassuring and substantial from the very first wear.
This fabric is the non-negotiable foundation of the quality we set out to achieve.
The Partnership: Crafting the Minimal Hoodie in Portugal
To bring this specific vision to life, we needed a partner who shared our values. Our search led us to a family owned factory in Portugal, a country renowned for its textile expertise.
We personally visited this factory before we began production on the Minimal Hoodie to verify their commitment to ethical practices and craftsmanship firsthand. This hands-on approach, detailed further in our founder’s story, ensured that the people making this inaugural piece understood the standards we were setting.
As Konna grows, we´ll introduce new colors or variations, but this first edition is a unique opportunity to own a piece of our origin story. With future releases aiming for even higher certifications like GOTS, this launch stands as a distinct and collectible chapter in our journey.
The Konna Hoodie Care Guide
To ensure your limited edition hoodie lasts a lifetime, a little care goes a long way.
- Wash Cold & Inside Out: Use a cold cycle (30°C) and turn the hoodie inside out.
- Air Dry Preferred: Lay flat to dry to maintain the perfect shape.
- Skip Fabric Softeners: Let the premium cotton soften naturally over time.